Balistreri Sendik’s Food Markets Gives Away a New Car and $70,000 to ABCD

FOR IMMEDIATE RELEASE

April 15th, 2009

Balistreri Owned & Operated Sendik’s Food Markets Gives Away a

Chevy Malibu Hybrid to a Lucky Customer and Donates $70,000

to ABCD: After Breast Cancer Diagnosis

Franklin Mayor Tom Taylor and Former GB Packer LeRoy Butler to Assist in the Drawing

WHAT: Balistreri Sendik’s donates over $70,000 to ABCD and gives away a new car

WHEN: Friday, April 17th, 2009, Noon.

WHERE: Sendik’s Food Market, 5200 W. Rawson Ave., Franklin

WHO: Sendik’s representatives Margaret Harris, Nick, Patrick, and Ted Balistreri

ABCD Board President Kathy Ehley and Executive Director Ginny Finn

Special Guests Franklin Mayor Tom Taylor and former GB Packer LeRoy Butler

Many Sendik’s customers including some of the finalists to win the car

WHY: Because it’s really fun to give stuff away and to support a great cause!

Milwaukee, WI – Over the past 10 weeks Balistreri Sendik’s Food Markets have partnered with After Breast Cancer Diagnosis (ABCD), an organization founded by local news personality Melodie Wilson Oldenburg, to promote breast cancer awareness and try to raise funds for this great charitable organization. The promotion will come to an end this Friday when one lucky Sendik’s customer will win a new car! Join us Friday, April 17th, 2009 at Noon at Sendik’s in Franklin to see the results of our two and a half months of teamwork and pick the winner of the brand new Chevy Malibu Hybrid.

“We are humbled by the incredible support our customers have given to this grass roots, local charity, ABCD” said Nick Balistreri of Sendik’s. “The event, celebrating the achievement of over $70,000 raised will culminate by having former Green Bay Packer LeRoy Butler and Franklin Mayor Tom Taylor draw the name of the grand prize winner of the new car. I think it will be a great finale to this fantastic partnership and a great last push to help a wonderful organization in ABCD,” Balistreri added. LeRoy Butler will also be signing autographs and selling merchandise to benefit the LeRoy Butler Foundation for Breast Cancer. Balistreri also noted that Palermo’s Pizza and Coca Cola will be on hand to provide refreshments for the event.

Kathy Ehley, President of ABCD’s Board of Directors said, “Breast cancer doesn’t care that the economy is challenging now. Our free services are more important than ever. We are extremely grateful for Sendik’s financial generosity.” She added, “But Sendik’s did more than raise funds. Sendik’s welcomed our volunteers into their eight metro-Milwaukee stores to share information about ABCD with customers. And Sendik’s employees have become enthusiastic advocates for the cause. This is has been real community teamwork in action.”

Since February, Sendik’s and their customers have collected money to benefit ABCD. Here are a few highlights from the program:

• Sendik’s Real Food Magazine: 100% of proceeds from the sale of the magazine benefitted ABCD.

• Hearts for ABCD: For 2 weeks Sendik’s sold foil wrapped chocolate hearts for $1 each with all proceeds benefitting ABCD.

• The Power of One-To-One: During this 2 week period if customers purchased any participating ice cream products Sendik’s contributed $1 of the sale to ABCD.

• Support ABCD… Win A Car: Sendik’s purchased and donated a new Chevy Malibu Hybrid and then, over a 7 week period customers received entry slips to win the car by donating $2 to ABCD. For more information on this event go to http://www.sendiksmarket.com/web/chevrolet-malibu-hybrid-giveaway.

Thru Sendik’s Real Food Magazine charity partnership program Balistreri Sendik’s also contributed $59,000 to the MACC Fund in January and in November a donation valued at over $100,000 to Wisconsin’s Second Harvest.

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ABCD: After Breast Cancer Diagnosis was founded by a group of women who realized that having breast cancer is about much more than biopsies, surgery and chemotherapy. Most of ABCD’s founders are breast cancer survivors themselves who discovered that the most valuable information and support came from others in similar life circumstances with similar experiences with the disease. But not everyone diagnosed with breast cancer knows where to find that kind of help. That’s where ABCD comes in.

ABCD’s mission is to provide free, personalized information and one-to-one support to people in eastern Wisconsin who are affected by breast cancer. While science searches for a cure, ABCD complements the work of health care providers by serving as a reliable, accessible and highly personalized resource for breast cancer patients and their loved ones.

ABCD trains volunteers to be Mentors and then matches them with people diagnosed with breast cancer and their families and loved ones. Matches are made on the basis of demographic and clinical data supplied by Mentors and participants. A Mentor keeps in touch with the participant by phone throughout the treatment process, providing information on local and national resources, and perhaps most important, the support of someone who's "been there." ABCD also operates the Breast Cancer Helpline, the only such telephone helpline in Eastern Wisconsin. To learn more about ABCD, log onto www.abcdmentor.org.