Business has been reluctant to come to the social media table, but now even small business has seen the value in free networks like Facebook, Twitter and Pinterest.
As the numbers continue to increase, however, it's important to remember why your business has decided to adopt a page on Facebook in the first place: to connect with your customers and potential customers. Here are a few tips on what, how and when to post content on your sites to make it mean something for your business.
1 - Know your audience. Facebook in particular has done a good job with analytics, giving pages on board 'insights' that measure the age and location of your followers, as well as a ratings system of sorts to measure the success of your posts. The first set of data indicates the demographics of your audience, and you should include information that will appeal to such age and gender groups. The second set tells you when readership is the greatest by the number of people reading a given post, and should tell you when the most people are tuned in.
2 - The first word in Social Media is social. Talk to your audience, not at them. Create engaging content that will elicit comments, questions or post questions that you really want the answers to. It's never been more easy to get a bead on what your customers are thinking and asking their input indicates that it's not all about you (and really, it's NOT all about you).
3 - Picture this: any content in social media is scored by algorithms that give it prominence in a web search or (in the case of Facebook) in a news feed. Photos attached to posts immediately double your chances of having your post found and read online. In addition, if you've done your due diligence in tip #2, the greater the comments that you've generated by a post, the more 'weight' given to a post.
4 - It's nice to feel needed. Don't be shy - ask your followers to share their ideas, like your posts, or recommend your page to others to follow. If you need your customers (and you do), let them know that, otherwise they may lose interest.
The bottom line is that everyone's time is too valuable than to waste it just throwing things up on a social media site. Make it count, make it relevant and gain customers and valuable exposure for your business.
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