NOW:53132:USA00949
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA00949
59°
H 74° L 45°
Cloudy | 3MPH

Milwaukee Mechanic Builds a Booming International Bounce-House Business

June 11, 2013

In 2007, Milwaukee-based James Fazio took a seminar on creating e-commerce websites. The seminar was a bust, but the concept was enough to pique Fazio’s interest in online sales. He soon launched his first online store to sell airsoft guns on eBay, but unfortunately low-profit margins didn’t make it a worthwhile venture.

Discouraged, he turned to an old pal from Shorewood High School for advice. His friend suggested he try selling inflatable bounce houses. An auto mechanic by trade, he didn’t know much about bounce houses. So, he ordered one online. Soon a bounce house arrived in a big box from China with the manufacturer’s contact information stamped on it.

Fazio called the number on the box and ordered 70 units. As soon as they arrived, he started selling them immediately on eBay. The bounce houses sold out quickly, but Fazio wasn’t happy with the quality of the product.

Fazio began researching Chinese manufacturers and booked a trip to China with his profits. With no international business experience, the learning curve was high for him. The auto mechanic found out fast that differences in culture and language were going to be huge obstacles to his success.

His first couple of trips were communication nightmares. Not only was it was difficult to contact the businesses, but several Chinese manufacturers had a “one and done” philosophy where they would short change the customer either on materials or quality.

Fazio kept at it, working hard to refine his product. Three trips to China in three years resulted in three different manufacturers. But with each trip to China, Fazio learned something new and the quality of his products steadily increased.

Through a stroke of luck, he was introduced to a friend-of-a-friend who was an exchange student in China. She became his representative in China to translate and check the quality of his product. With the communication barrier broken, he was able to find a manufacturer who was looking for a long-term relationship that was willing to work with him to improve the quality of his product.

Together, they have created a new PVC bounce house that offers more durability and longevity. Many bounce houses are made of nylon that can easily rip. BounceHouseGalore.com’s lead-free, fire retardant bounce houses are reinforced with an additional layer of 18-oz. PVC at the high stress points of the front, side, and rear edges of the bounce house. In addition, entryways are reinforced with extra vinyl and straps and all seams are double or triple stitched in all areas for strength, durability, and longevity.

Fazio still sells bounce houses on eBay, but his website, BounceHouseGalore.com, has turned into a powerhouse selling 900 units a year equating to $875,000 in sales a year. He has opened warehouses in Franklin, Wisconsin and Waukegan, Illinois.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» YEA! Greendale student program seeks additional business partners 5/21

» Milwaukee County Historical Society to host Trimborn Heritage Weekend 5/20

» Local police assemble for seat belt enforcement 5/20

» Greendale Marching Band to be featured in Colder's commercial 5/20

» Department of Transportation to update local businesses about South 27th Street construction 5/19

» Oak Creek's historical society begins tour season on Memorial Day 5/18

» Oak Creek High School track now open to public Saturday mornings 5/18

» Company behind Franklin High School's new floor wins national awards for design 5/13

» Let us know about your Memorial Day event 5/13

» Initial Reaction Podcast: Massive overhaul of area conferences could be afoot 5/13

» Heart the City 5K/10K to raise awareness for area homeless 5/13

» Oak Creek Health Department to host anti-drug abuse presentation just for parents 5/12

» Winter's not through with us yet 5/12

» Caterpillar consolidating space, but no layoffs will result 5/11

» Root River Theatre Company presents "Speed-the-Plow" 5/11

» Wauwatosa woman reportedly thwarted in attempt to rob dog grooming shop 5/10

» South Milwaukee Police ask for help locating missing siblings 5/2

» Investigation: Family behind collapsed Falls building has a history of neglecting properties Updated:  5/1

» Spring into Greendale event to be held May 9 4/30

» Public invited to create Georgie Porgie's next 'burger of the month' 4/30

» Greendale High School Marching Band earns spot in Macy's prestigious parade 4/29

» Greendale voters approve transfer of school district property to village for proposed vet memorial 4/28

» Franklin Police Department to host women's self-defense class 4/28

» Milwaukee Y extends summer day camps to county sports complex 4/28

» Early morning vandal trashes Southwood Glen Elementary School in Franklin 4/27

View All Posts Got a tip? Welcome rss

Advertisement

Advertisement

Local Business Directory

CONNECT