Four Graphic Design Myths Busted

Aug. 8, 2012

Welcome to a short four-part series of advice tidbits that can help guide you through the graphic design process.

The last three months we covered three different myths, “More is More,” “It’s Too Expansive to Hire a Graphic Designer,” and “Web Site Horror Stories,” which you can see in the media tab on my web site

Whether you’re a small repair business with a marketing plan or the VP of an amateur golf league with an annual membership booklet to design, there are some basic art, business and communication principles, that everyone should understand. It might be easier than you think to believe these myths because in the short run it appears to be the cheaper, quicker and overall, easier decision. However, make yourself aware of these pitfalls and trust me, you’ll be better off and more likely to avoid these mistakes.

Graphic Design Myths: #4. One Size Fits

All “If it’s good for one company it should work for me too.

One idea of thought when starting up a new business is to have your logo on everything that your client's hand touches. While there is nothing wrong with this strategy, it might not be necessary for everyone.

Sometimes beginning entrepreneurs get caught up in the staging process of their new business; they get their logo designed, they need a business card, letterhead, brochure, flyers, post cards, e-mail blasts, web site, company pens and hats ... oh, and don't forget those fun stress balls with the logo on it.

While there is nothing wrong with getting your name out in the market in a professional manner, you want to be careful on where you spend your marketing dollars.

Just because ABC company orders 10,000 sheets of letterhead at a time, doesn't mean you have to do the same. Maybe it makes more sense for you to promote your "green" side and have a letterhead designed that you can print out for yourself on an as needed basis. Help the environment, show your caring side to your clients and customers and save some money all at the same time. Freeing up some cash could also allow you to try some guerilla marketing ideas to really set your business apart from the competition.

Overall, not EVERY company needs EVERY type of marketing piece despite what some agencies may want you to believe.

If you look at your marketing plan from an "a la carte" view point, you might be surprised how many items you truly don't need. But how do you know which to invest in and what to pass on? You guessed it. The answer is unique to every company so do your homework. Find an experienced individual in the marketing world you can trust and ask for their opinion.

I'd be more than happy to share my design/marketing experience with you. Plus, for more specialized needs like overall marketing help, writing, photography, etc, I have my pockets filled with other trusted professionals that I've worked with on past projects. Just tell me how Kristal Clear Graphics can help you find the solution that fits your company best.

Kristal Young, owner and graphic designer of Kristal Clear Graphics in Milwaukee, Wisconsin, offers creative services in print, web and beyond. Now specializing in social media design for business identity, you can visit online at or like Kristal Clear Graphics on facebook at


This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.

Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» The Prairie School to host event on gifted children 11/27

» Plans for Alyson Dudek ice skating center move forward with donation 11/25

» Missing Franklin man found dead on Nov. 24 near Oak Leaf Bike Trail 11/25

» Police identify body found near bike trail as missing Franklin man 11/25

» Oak Creek girls basketball team looks to dominate with depth 11/24

» Wisconsin DOT: South 27th Street is open for business during holiday season 11/24

» Meijer to provide food for Oak Creek's annual 'Evening of Blessings' 11/24

» Greendale School Board Academy to be held for prospective spring election candidates 11/24

» Franklin girls basketball team has talent, looks for depth 11/24

» Oak Creek pulls away late to beat Brookfield Central, 59-46 11/21

» Oak Creek 8th graders 'view the world' as journalists in writing unit, 4 essays to be posted online 11/19

» Updated state championship game rankings of area prep football teams and players 11/19

» Franklin's $37 million budget has no tax change 11/18

» Rawson Avenue closure beginning Nov. 18 11/18

» Cudahy man found dead near hunting tree stand in Adams County 11/18

» Greendale trustees raise tax levy 1 percent, bump up budget by 45 percent to construct fire station 11/18

» Coming off good season, will Oak Creek football team dare to be great? 11/17

» Nine Oak Creek athletes sign letters of intent 11/17

» Franklin, Oak Creek swimmers finish well at state 11/17

» Hales Corners Chamber of Commerce to host social on Nov. 24 11/17

» Oak Creek Culver's to host annual Kids2Kids Toy Drive 11/16

» Hales Corners 2016 proposed budget sees 'nominal increase' 11/16

» Legacy Spa & Salon to host networking event on Nov. 7 in Hales Corners 11/16

» Greendale's first fire engine, which entered service in 1938, returns home 11/16

» Videos: Arrowhead stuns Franklin in epic football finish 11/14

View All Posts Got a tip? Welcome rss



Local Business Directory