NOW:53132:USA00949
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA00949
49°
H 52° L 35°
Partly Cloudy | 10MPH

Four Graphic Design Myths Busted

Aug. 8, 2012

Welcome to a short four-part series of advice tidbits that can help guide you through the graphic design process.

The last three months we covered three different myths, “More is More,” “It’s Too Expansive to Hire a Graphic Designer,” and “Web Site Horror Stories,” which you can see in the media tab on my web site http://www.kristalcleargraphics.com.

Whether you’re a small repair business with a marketing plan or the VP of an amateur golf league with an annual membership booklet to design, there are some basic art, business and communication principles, that everyone should understand. It might be easier than you think to believe these myths because in the short run it appears to be the cheaper, quicker and overall, easier decision. However, make yourself aware of these pitfalls and trust me, you’ll be better off and more likely to avoid these mistakes.

Graphic Design Myths: #4. One Size Fits

All “If it’s good for one company it should work for me too.

One idea of thought when starting up a new business is to have your logo on everything that your client's hand touches. While there is nothing wrong with this strategy, it might not be necessary for everyone.

Sometimes beginning entrepreneurs get caught up in the staging process of their new business; they get their logo designed, they need a business card, letterhead, brochure, flyers, post cards, e-mail blasts, web site, company pens and hats ... oh, and don't forget those fun stress balls with the logo on it.

While there is nothing wrong with getting your name out in the market in a professional manner, you want to be careful on where you spend your marketing dollars.

Just because ABC company orders 10,000 sheets of letterhead at a time, doesn't mean you have to do the same. Maybe it makes more sense for you to promote your "green" side and have a letterhead designed that you can print out for yourself on an as needed basis. Help the environment, show your caring side to your clients and customers and save some money all at the same time. Freeing up some cash could also allow you to try some guerilla marketing ideas to really set your business apart from the competition.

Overall, not EVERY company needs EVERY type of marketing piece despite what some agencies may want you to believe.

If you look at your marketing plan from an "a la carte" view point, you might be surprised how many items you truly don't need. But how do you know which to invest in and what to pass on? You guessed it. The answer is unique to every company so do your homework. Find an experienced individual in the marketing world you can trust and ask for their opinion.

I'd be more than happy to share my design/marketing experience with you. Plus, for more specialized needs like overall marketing help, writing, photography, etc, I have my pockets filled with other trusted professionals that I've worked with on past projects. Just tell me how Kristal Clear Graphics can help you find the solution that fits your company best.

Kristal Young, owner and graphic designer of Kristal Clear Graphics in Milwaukee, Wisconsin, offers creative services in print, web and beyond. Now specializing in social media design for business identity, you can visit online at http://www.kristalcleargraphics.com or like Kristal Clear Graphics on facebook at http://www.facebook.com/kristalcleargraphicsllc.

 

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Glen Morrow hired as new Franklin City Engineer 01:38 PM

» Poll: Which area team will win a state football title? 09:00 AM

» Franklin's EDC remains clouded in political dust-up 10/21

» Man arrested for fraud after ordering food, passing out and leaving eatery 10/21

» Teen drug use, prevention panel discussion Thursday, Oct. 30 10/21

» Early voting now open at Oak Creek City Hall 10/21

» County Supervisor Steve Taylor to host Oak Creek town hall meeting on Wednesday 10/20

» County Supervisor Steve Taylor to host Hales Corners town hall meeting on Wednesday 10/20

» Across Wisconsin, uneven property assessments fly in the face of fairness Updated:  10/19

» Preps football photos of the week: Week 9 10/17

» New theater group raises the curtain in Franklin 10/15

» Village Board requests Hales Corners Wading Pool remains open in 2015 10/15

» At Franklin High, digital age overtakes parent-teacher conferences 10/14

» 2 arrested after having sex in car in grocery store parking lot 10/14

» Star Wars-themed events held through Saturday at Oak Creek Public Library 10/14

» Poll: Will Greendale or South Milwaukee win in Week 9 matchup? 10/14

» Man charged for facilitating a sex crime with 13-year-old girl in Hales Corners 10/13

» Preps football photos of the week: Week 8 10/10

» Franklin football team outlasts Indian Trail, 31-24, closes in on SEC title 10/9

» Submit election letters now: deadline is Oct. 20 10/9

» Dispute over Franklin mayor's appointees leave Economic Development Commission stranded 10/8

» Wrecked car cautions high schoolers against impaired, distracted driving 10/7

» Veterans memorial falls in face of Greendale School District opposition 10/7

» Preps football photos of the week: Week 7 10/3

» Legends, and myths, and ghosts! Oh, my! Now reporter wants to hear your spooky stories for Halloween 10/3

View All Posts Got a tip? Welcome rss
Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Advertisement

Local Business Directory

CONNECT