Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.
The Barking Lot is a regular weekly feature of this just in…Written by my lovely wife, Jennifer and me. It opens with the weekend dog walking forecast followed by the main blog from dog lover, Jennifer. Then it’s DOGS IN THE NEWS and our close. Enjoy!
THE WEEKEND DOG-WALKING FORECAST: We grade the weather outlook for taking your pet outdoors.
TODAY: Partly cloduy. High of 27. So, dry but cold. "D" .
SUNDAY: Mostly sunny. High of 25. So again, dry, but cold. "D"
I must admit it is a few years since I graduated from college with my business management degree. While the general concepts of my classes will always remain “somewhere” in my brain, I wanted a refresher on what contributes to a successful advertising campaign. Why? The reason will become clear very soon.
So, let’s explore the concepts of effective advertising. A brief Google search brought me to AllBusiness.com, an online media company. They share their Top 10 Tips for an Effective Advertising Campaign. Their advice seems to make sense. It is straightforward and easy to understand. Read the ten points carefully… In any of them, do you see anything about making people feel warm and fuzzy? Do you see anything about making sure you don’t upset anyone who sees your ads? I didn’t think so.
Dog lovers have their hackles raised at the latest ad campaign from Alpo dog food, a Purina company. The campaign features posters for “lost dogs” whose owners have succumbed to doggie day cares, pet spas and rhinestone collars; losing sight of the fact that dogs should be allowed to be, well, DOGS.
Photo editor Guy Reynolds of The Dallas Morning News reports there are “lost dog posters” with coupons for Alpo products posted in Exall Park. (Click on the Polaroid photo for a larger screen shot.)
People have been leaving comments about how they thought they were legitimate posters for lost dogs and were very upset to find out that upon closer inspection they were Alpo ads with a web address for an Alpo coupon attached at the bottom. Mr. Reynolds states that he will indeed use the coupon, while some comments practically call for a boycott of the brand.
The poster would certainly catch my eye, as I always look at those lost dog/cat/parakeet posters no matter where they are. I would probably figure out very quickly that it is not a REAL “lost poster” when I saw a Collie lounging in a bubble-filled tub, cucumber slices on her eyes, and surrounded by candles. I would probably chuckle at the cleaver ad, mumble a “thank goodness it’s not a real lost dog” and get on with my day. If I fed my dog Alpo, I would probably take advantage of the attached coupon as well. I wouldn’t have fits about how deceiving the ad is and threaten to never buy Purina products again. Truthfully I think the Collie in the tub is pretty cute.
The ONLY issue I have with this entire ad campaign is whether or not Purina has the right to post these ads in public places such as Exall Park. Clearly if there are ordinances prohibiting this sort of thing, the company should comply. But it’s nothing to get a (cold, wet) “nose out of joint” over.
Thank you, Jennifer for another great blog. I would have to agree. Don't like the ads, don't buy the product.
We have reached that part of The Barking Lot where I take over. It is that time, oh yes. Time once again for DOGS IN THE NEWS.............
Canines that made headlines the past week.
Without a doubt, the biggest doggie news of the week came from the White House.
From the Big Apple, there's this dog mystery.
There's a new twist in the story about Leona Helmsley's dogs.
Honey is a hero.
Fozzie is a hero, too.
PETA is looking for the sexiest vegetarian.
The SPCA is being sued after a dog taken into custody dies.
And speaking of the SPCA........