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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.

TV weather folks already spreading anti-business panic for this weekend


You had better stay tuned to your favorite local TV station's Storm or Winter Central ‘s special Weather Desk.  OHHHHHHHHHHHH  NOOOOOOOOOOOOOOO!!!!!!

Bad weather is coming, or so they claim.

Did you know that, HOLY ISOBAR, this weekend we will have not just rain but snow?

When I worked at WTMJ, I took more than a few calls from people who literally and seriously asked whenever we gave severe forecasts if it was safe to go outside.

Focus, people. We are at the end of winter. We will get some piddly rain and snow this weekend. We’re not talking measurable anything. By now, we should know how to handle any inclement weather.

And yet, the weather folks on TV will have people tied up in knots, freaking out, ready to barricade themselves in this weekend.

Ask any restaurant or bar owner how he/she feels about TV meteorologists and they will rank somewhere down there with lawyers, used car salesmen and the Chicago Bears.

When business owners suffer this weekend because of overly frightened forecasts, will the TV weather bunch apologize for their hysterics?

Gimme a break.

PS: Gene Mueller and John Jagler, I know you read my stuff and feed it to your fearless forecaster. If he goes on the air and boldly proclaims this weekend is nothing to worry about, I just might give him a break and not pick on him for the next three months.

UPDATE: It's not just the TV guys.

"This is going to be an incredibly wet, slushy snow."

UPDATE TO THE UPDATE:  Never mind.

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