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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.

Nice job by Channel 12 could have been nicer


It’s a Sunday ritual: reading the big morning paper, and that includes those who work in TV newsrooms.

Someone at Channel 12 saw this article in Sunday’s paper about 6-year old Sam Last of West Bend. He has a brain tumor, but thanks to the folks at Make-A-Wish Foundation, he lived his dream of singing the national anthem before a Brewer game at Miller Park.

A Channel 12 photojournalist was assigned to record Sam singing, and a portion, a short clip was broadcast on Channel 12’s 5:30 Sunday afternoon newscast with the promo that the entire national anthem could be seen on the Sunday night 10:00 newscast.

True to their word, Channel 12 did show Sam Last on the 10:00 news, but not until 10:50.

Would it have hurt to show the entire video on the 5:30 news? How about showing it earlier than 10:50 when most kids (including Sam) were probably asleep.


Here’s Sam singing.

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