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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.

Popular stuff is.....popular


Regular readers of This Just In know a consistent weekend feature on my blog is posted every Sunday morning. I publish the five blogs from the previous week that garnered the most attention.

Why do I do it? I believe in and have developed several regular features that I hope readers have come to enjoy and expect.

I also am of the opinion, and have been for a long time, that news consumers love lists. They satisfy a natural curiosity.

And yes, I do give some consideration as to what was popular in a given week.

I’m surprised more bloggers don’t do it, but everyone manages their product the way they want. Personally, coming from a broadcast background, I see nothing wrong with self-promotion. If the rule at WTMJ Radio was to say the call letters 30 times every 10 minutes and I did so only 29, I could expect some raised eyebrows at the next staff meeting.

It turns out that I’m not the only one interested in knowing what I did during the week that captured the imagination of readers. The readers want to know, too.

I frequently surf the websites of newspapers all across the country. Many regularly rank the most read of their articles. And guess what? Readers want to know what readers are reading the most.

Why am I not surprised.


Since my freshman year in high school and my first public speaking class, I’ve never forgotten the sage advice from my teacher at good ol’ Don Bosco High School:

Know your audience.

The fact is, My Most Popular Blogs is consistently one of my most popular blogs. Who’d have thunk it, a blog listing popular blogs being popular?

The Wall Street Journal (a popular publication in its own right) has more. It writes that popularity shouldn’t be confused with quality, importance, etc.  Maybe so. But something’s got to be #1.

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