Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.
Massive amounts of snow and icy cold temperatures are frustrating. The seemingly never-ending blizzard of Apocalypse bulletins from local media outlets, especially television can be almost as annoying.
A friend of mine is upset that one popular weatherman has been referring to our more frequent winter storms as “snow events.” His point that calling a dumping of a foot of precipitation an “event” trivializes the storm is well taken.
A Broadway play is an “event.” A Packer game is an “event.” A snowfall that results in schools and business closing, trucks and cars in ditches, and people keeling over with heart attacks is not an “event.” Today’s TV meteorologists don’t need their millions of dollars worth of state of the art equipment to inform them that it’s a storm.
Is a car accident or plane crash an “event?” How about a hurricane, tornado, or flood? Should an impending snowstorm listed on community calendars as one of this weekend’s “events?”
Storms are risky and dangerous and pose many hazards. They are not “events.”