This Just In ...
Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.
Illinois fights back in the waterpark wars
In most cases pitting developers vs. obstructionists (usually environmentalists run amok) who stand in the way of business, jobs, and progress in general, I typically come down on the side of the developers who perform a common good.Sure, they stand to make money, but they open the doors for many others to profit. It’s called capitalism, folks.
Despite previous mischaracterizations of my philosophy, I understand a certain degree of time is needed for review, negotiations, permitting, etc., but not an eternity.
Unlike the Franklin Target fiasco that became an endless protest over how often Windex would be applied, there is an honest-to-goodness developer vs. environmentalists case unfolding in Wisconsin that is truly compelling and worth debate.
By way of introduction, head south about 45 miles to Gurnee, the Brussels of the Midwest.
Last month, a new $135 million Florida-themed waterpark called KeyLime Cove opened along I-94 across from the Gurnee Mills shopping mall. The resort has 414 rooms and suites; the waterpark is 65,000 square feet.
What is your strategy if you just put up a waterpark in Gurnee, Illinois? You tell Illinois families to stay put.
The Chicago Tribune is onboard with a recent article headlined, “Why go to Wisconsin when KeyLime Cove is just 45 minutes away from the city?”
Sure, Wisconsin Dells is the waterpark capital of the world, but Tribune reporter Chris Jones writes, “You still have to pay your tolls and drive about 200 miles. Why not jump straight in the water instead of sucking down fumes on the torturous tarmac of the jane Addams Memorial Tollway?”
The rest of Jones’ article relates the many problems he and his family encountered at a just-opened resort that hasn’t worked out all the kinks yet.
What’s my point?
Our neighbor to the south, that just happens to have a much healthier business climate than we do, has just opened a sparkling, spanking brand new resort/waterpark aimed at directly competing for our customers and the dollars they spend.
Here in gigantic slide country, we have waterparks on top of waterparks, but we too are poised to open a sparkling, spanking brand new resort/waterpark, except…………….a bunch of environmentalists have filed lawsuits to try to stop it. (I swear, these people must be an absolute riot at parties).
Plans are in the works to build a $160 million condo/hotel complex, the Grand Cambrian, complete with waterparks, in Wisconsin Dells. The location is the sticky point, in the pristine, historic lower Dells, right next to a state nature area.
This isn’t about whether there will be a place to sit outside Target so I can have my latte and danish and discuss how consistently wonderful Kevin Fischer’s blog is. We’re talking the lower Wisconsin Dells.
Environmentalists reacted like the Tasmanian Devil, literally screwing themselves into the Dells turf.
One of their grievances is that the top floors of the resort will be still be visible to horrified and shocked boaters and canoeists on the Wisconsin River (And I don't think there's a support group for people subjected to this horror).
The Wisconsin wing of the Nazi Party, the DNR did get involved. (“Now we’re getting somewhere” thought the litigious mob).
Those nasty DNR folks went and approved a permit, with some restrictions.
We’re not done, shouted the busybodies. We’ll go to the state Department of Commerce.
And on and on it goes. No table and chairs or coffee and crullers will make them go away.
Seriously, as I mentioned earlier, this particular case has some interest because it does involve some of the most beautiful natural landscaping in the entire state. But enviros go too far, throwing themselves on the tracks of economic development.
Meanwhile, in Gurnee, you hear that sucking sound? Those are Wisconsin dollars being scooped into the Illinois coffers.
Developers vs. obstructionist environmentalists? Not even close. Mark me down again with the developers.


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