Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.
Journal Sentinel circulation slips
Circulation of the Sunday edition of the Milwaukee Journal Sentinel slipped 2.6% from a year ago, while daily circulation dropped 4.4%, a report released today shows.
Sunday circulation averaged 390,840 for the six months that ended Sep. 30, down from 401,379 a year earlier, according to a report by the Audit Bureau of Circulations. Sales of the Journal Sentinel's Monday-through-Friday editions averaged 220,676, compared with 230,871 during the same period in 2006.
An analysis of the data by The Associated Press showed that nationally, Sunday circulation for newspapers fell 3.5% while daily circulation was off 2.6%.
In the ABC report released today, 112 major newspapers - including the Journal Sentinel - for the first time began reporting new print and online audience measurements. Newspaper circulation has steadily declined as readers and some advertisers have migrated to the Internet, but the industry contends its online readership is growing significantly.
The new data show the "reach" of print editions, which is the number of people who read a newspaper instead of how many buy it. The report also establishes a benchmark by reporting, for the first time, a newspaper's online readership and the combined audience from print and online.
The Journal Sentinel's print readership was 1,103,459, reaching 64.9% of its market, according to the ABC report. Average monthly online readership was 357,150. The combined print and online audience was 1,164,089, a figure that takes into account some people who read both the print and Internet versions.
Gee, I wonder what could have caused this? Could it be:
1) A news department that is often days, sometimes weeks behind talk radio and bloggers on stories.
2) An investigative unit that has yet to uncover........anything.
3) An editorial board that is completely out of touch with the public.
4) Weak business, national and international news coverage.
5) A race-baiting columnist.
6) An architectural/ art columnist who is pompous and boring.
7) The paper's inability to replace the mega-popular Dennis Getto.
8) A newspaper where the best section by far is the sports.
9)The failure of the paper's hierarchy to recognize the above and make the appropriate adjustments.