This Just In ...
Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely baby daughter, Kyla Audrey, in Franklin.
Can Franklin support two Sendik's Food markets?
At first blush, that sounds like a legitimate question.Franklin is blessed to be the only community to be the future home of not one but two of these quality stores.
But will this city of roughly 35,000 sustain them? Can Franklin do it?
The more I ponder the question, the sillier it seems. It’s like asking if Franklin can support two gas stations, two McDonald’s, two Pick ‘n Save’s, two pizza parlors, two ice cream joints, two sub shops.
Each Sendik’s is spaced far enough apart that both, I am confident, will do well. Sendik’s is so top-shelf that each of the stores will draw from their respective parts of town. My guess is the folks at business-savvy Sendik’s would never have entertained the prospect of opening two markets within miles of each other if they didn’t have the greatest of assurances they would succeed.
Franklin, shed your doubts. For years, the city has cried out for high-quality shopping venues. Sendik’s historically never even dreamed of crossing Wisconsin Avenue to the south. When they did, they chose Franklin, twice.
I truly believe Franklin and surrounding areas will welcome Sendik’s with open arms. No need for the inferiority complex here. Opening day at Sendik’s will be a celebration times two.
Doubting Thomas’ need to put their skepticism on hold. The beauty of two Sendik’s Food Markets competing and succeeding is that other potential developers who definitely are keeping track will take notice. If Sendik’s succeeds, Franklin succeeds. It’s like a domino effect. Others will see, others will take notice, others will want to set up shop, even if it means a dozen or so appearances before the Planning Commission to kiss the members’ rings.
I have no apprehensions whatsoever that each of the Sendik’s Food Markets will do exceptionally well. Hello!!!!……..they’re too good to fail.
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