Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.
THERE ARE THOUSANDS AND THOUSANDS OF
FOOD BLOGS, BUT ONLY ONE CULINARY NO-
She was at it again last week.
America's Nanny-in-Chief (Do as I say, not as I do) who is obsessed with lecturing and pontificating how we diet managed to persuade a marketing genius to cave. From a White House news release this past Tuesday:
First Lady Michelle Obama today joined The Walt Disney Company Chairman and CEO Robert A. Iger to announce that Disney will become the first major media company to introduce new standards for food advertising on programming targeting kids and families. Under Disney’s new standards, all food and beverage products advertised, sponsored, or promoted on Disney Channel, Disney XD, Disney Junior, Radio Disney, and Disney-owned online destinations oriented to families with younger children will be required by 2015 to meet Disney’s nutrition guidelines. The nutrition guidelines are aligned to federal standards, promote fruit and vegetable consumption and call for limiting calories and reducing saturated fat, sodium, and sugar. American children see an estimated $1.6 billion a year worth of food and beverage marketing, and many of those ads are food food that are high in calories and sugar, but low in nutrition. The First Lady has been focusing on these issues since launching her Let’s Move! initiative, and in 2010 called on the Grocery Manufacturer’s Association to retool their advertising to market healthy foods and habits to children.
“This new initiative is truly a game changer for the health of our children,” said First Lady Michelle Obama. “This is a major American company - a global brand - that is literally changing the way it does business so that our kids can lead healthier lives. With this new initiative, Disney is doing what no major media company has ever done before in the U.S. - and what I hope every company will do going forward. When it comes to the ads they show and the food they sell, they are asking themselves one simple question: ‘Is this good for our kids?’”
“We’re proud of the impact we’ve had over the last six years,” said Robert A. Iger, Chairman and CEO, The Walt Disney Company. “We’ve taken steps across our company to support better choices for families, and now we’re taking the next important step forward by setting new food advertising standards for kids. The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”
Chef Mickey Mouse cooks with chef Gary Jones of
Hard to argue with that face, I know. However, the ban cooked up by Mrs. Pass Me Another Cheeseburger and the mouse is anti-business, anti-First Amendment, not to mention nonsensical. Founder and President of the Media Research Center Brent Bozell shoots holes in the initiative like so much Swiss cheese.
For starters, Bozell writes:
“Curiously, Disney announced that it would begin this new effort immediately — wait, no, at some time in 2015. So why announce this now? It would seem so that Disney could be praised and honored by first lady Michelle Obama — or the other way around. It just smells. It carries a distinct aroma of campaign 2012.”
He’s got a point there.
"Disney isn't the Nanny State and has every right to proceed with its own standards, even if such supposedly critically necessary new standards, which could be implemented next week, won't be imposed for another three years. But to what degree will Disney's politically correct new standards hurt existing businesses that aren't at fault?
It is undoubtedly true that most American parents believe Twinkies, super-size French fries and the like would qualify as 'junk food.' But the stated ban would also kill commercials for products that just don't fall in this category — Oscar Mayer Lunchables, and
Disney, on the other hand, will suffer little financial pain. Kantar Media estimates this will affect less than 1 percent of Disney's total annual advertising sales, which came in at $7.6 billion last year."
And now for the cherry on top…
“ABC and Michelle Obama (and the journalists following them) aren't asking a natural follow-up: If the first lady is correct that cereal and chewing gum commercials are so powerful that ‘whatever is on TV is what our kids are going to want,’ what about the TV that's on in between the commercials? In other words, would someone ask Michelle Obama how she thinks her daughters would enjoy ABC's sitcom ‘Don't Trust the B—— in Apartment 23’? Is that healthy for young minds? How about the pro-homosexual lifestyle pushed by her husband's financial supporters from ‘Glee’?”
Read Bozell's entire column.
My two cents.
We all would prefer a pursuit of healthier lifestyle to extend life expectancy. And God love Mickey Mouse. But forgive me. Mickey Mouse is king at Walt Disney World where you can indulge in gluttony wherever you go.
Hey kids, how about a breakfast snack at the Main Street Bakery in the Magic Kingdom?
What's that you say?
None of that appeals to you? Then how about...
A gooey, sticky cinnamon roll!
That sure beats oatmeal!
There's also the "Tonga Toast," banana-stuffed French toast rolled in sugar offered at the Kona Cafe at the Polynesian Resort...
You dump some butter and maple syrup on that and WOW!
Let's slide over to the Yacht and Beach Club.
That's where you can order The Kitchen Sink.
The Kitchen Sink is served in a large sink-like bowl and consists of the following ingredients:
2 scoops each: Vanilla, Chocolate, Strawberry
1 scoop each: Mint Chocolate Chip, Mocha
Angel Food Cake, Bundt Cake, Brownies, Oreos, Milky Way Candy bar pieces
Peanut Butter, Hot Fudge, Strawberry Sauce, Butterscotch, Caramel
Bananas, Cherries, Sprinkles and a whole can of whipped cream.
And if you were paying attention, he mentioned Exhibit A against the Michelle-Disney hypocrisy...
We’re told (rather condescendingly) that those nasty TV ads geared toward kids are transporting them into a world of cruel obesity.
Remember these guys?
They were omnipresent in the 1970’s. Child and teen obesity rates are more than three times today what they were back then.
Think banning ads on TV will solve this epidemic? If so, I have this bridge…