Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.
THERE ARE THOUSANDS AND THOUSANDS OF
FOOD BLOGS, BUT ONLY ONE CULINARY NO-
This week, we head to …
Before you take your seat, a stop at...
And a box of...
You fork over ...
Your change: two bucks.
That'll be $5.50, please.
You are stunned, of course, but not surprised because you knew on the drive to the theater that if you were brave (stupid) enough to pony up to the concession stand, your extreme loss of judgment and sanity would require an arm, leg, and possibly your first born.
Ridiculously obscene prices for movie snacks is not a news bulletin. Yes, they’re high, but why? Let’s review with the obvious, though not the most important reasons.
Cynics, disgruntled consumers can argue theaters charge a gazillion percentage more simply because they can. Add the fact moviegoers are a captive audience. Most theaters prohibit snack carry-ins.
However, excessive prices are primarily imposed for business purposes. Back in 2007, boston.com reported:
“All food vendors take hefty profits on the products they sell, but analysts say no one does it quite like movie theaters, which push popcorn, soda, and a host of other items that cost little to make or buy, and generate very high profit margins.
‘There's probably 85 percent profit just on the cost of goods,’ said Dennis Lombardi , executive vice president of food service strategies at WD Partners in
John Fithian , president of the National Association of Theatre Owners, said concession sales at a typical movie theater account for a fifth of total revenues but as much as 46 percent of profits.
‘Concessions are very important,’ Fithian said. ‘Without concessions, our patrons would be paying significantly more for their movie tickets.’
No one tracks concession pricing trends, but industry officials say prices keep edging upward.”
Then there’s this from abcnews.com:
"’The theater can be paying 70 or more percent of the ticket price to the studio,’ said
It is designed for the aroma to pervade the lobby,’ McKenzie said.
And the theatre owners keep 100 percent of the profit from the concession stand.
‘Many theaters consider themselves in the concession business, not the movie business,’ said McKenzie.
‘You've got to understand that with that popcorn, you're helping to pay for the lights and the sound systems,’ McKenzie explained.
‘Heating, lighting, air conditioning, the bulbs that are in the projectors take an awful lot of power,’ Corcoran said.
‘If you didn't pay high prices for popcorn and other concessions, you'd be paying high prices for ticket prices,’ McKenzie said.”
Yeh, yeh,yeh. Yada, yada, yada,
Kev, we get it. We’ve known for ages that Jesse James aficionados run the theaters. Where’s the no-no news guy?
I’ll tell you what the no-no is.
As ABC pointed out in the above-mentioned article, “Everyone goes to the movies.” Thus, prices through the ceiling should be a surprise to NOBODY.
Unfortunately, in 2012,
The newest poster child for the “I want” crowd is Joshua Thompson.
He’s 20 years old (there’s a shock).
After purchasing the aforementioned Coke and Goobers for $8, Thompson did what you’re supposed to do in this day and age: pout, whine, go into a hissy fit, and find a lawyer.
Thompson has filed a class action lawsuit against a local theater In Livonia, Michigan to force lower concession prices.
Wanna bet this guy has a car, two TVs, an iPad, a cellphone, stereo equipment, and a microwave?
Hate to break it to you, Josh, but your local theater is under no obligation whatsoever to provide you gourmet snack fare at pedestrian prices.
And here’s the kicker: the gun to the head is non-existent. To quote Patrick Corcoran of the National Association of Theatre Owners, "No one is required when they enter the movie theater to buy concessions.”
Can you say frivolous lawsuit?
Dear Joshua Thompson, buck up, buddy!
No, that's not all.
CULINARY NO-NO BONUSES
Bloomberg bans home-cooked meals for the homeless
Making sure children eat well is parents' job
Fat at work and loving it
Lard of the Dance