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This Just In ...

Kevin Fischer is a veteran broadcaster, the recipient of over 150 major journalism awards from the Milwaukee Press Club, the Wisconsin Associated Press, the Northwest Broadcast News Association, the Wisconsin Bar Association, and others. He has been seen and heard on Milwaukee TV and radio stations for over three decades. A longtime aide to state Senate Republicans in the Wisconsin Legislature, Kevin can be seen offering his views on the news on the public affairs program, "InterCHANGE," on Milwaukee Public Television Channel 10, and heard filling in on Newstalk 1130 WISN. He lives with his wife, Jennifer, and their lovely young daughter, Kyla Audrey, in Franklin.

Prepare for dirtier campaign ads, and you might be to blame

Politics nationwide are about to get nasty, real soon.

What’s that? You say, hey Kevin, that’s not exactly a news bulletin.

Not really. It’s just that the big time mud might start flying now as opposed to the traditional three or four days before the general election. And many Americans might be to blame.

The New York Times recently reported that officials from both major parties agree that 1 out of 3 voters by the time the sun rises on Election Day will have already voted, by early or absentee voting.

Both camps are aware of the increasing popularity of voting in advance. Here in Wisconsin, no explanation is necessary as to why you want to vote on October 10 instead of November 2. People just can’t wait to vote, so they’re doing it early, very early, meaning they are making their minds up a lot faster.

That means campaigns need to strike and go for the jugular, the knockout punch weeks and weeks before the general election to lock up early voters. How to do it? Get nasty and toss your best bombs, not on Halloween, but on Columbus Day. Actually, a week before Columbus Day would be best since early voting and casting absentee ballots is already underway.

So, in effect, Americans who have griped about negative ads on one hand but have clamored for early voting on the other have led to Republicans and Democrats seeking even  more October surprises.

Don’t believe sanctimonious voters who tell pollsters and TV interviewers they absolutely despise negative ads. If they truly hated the mudslinging, those nasty ads wouldn’t work. They do.

In an odd quirk, voters themselves have created a scenario and atmosphere for even more negative ads. They start earlier and bombard us more often.

My longtime view: There’s nothing wrong with an ad that has a negative tone, if it’s true.

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